You've played by the book, ranked for all the right keywords, built a decent social media following, and even had a post or two accidentally go viral. Yet, here you are, still not driving serious business. Surprise, surprise. It's time to stop fooling around and turn your content team into a strategic revenue driver. Let's go!
You know that uncomfortable and ambiguous space where you generate leads but struggle to convert them due to long sales cycles?
I call it The Marketing Waiting Room™ and I make it less of a mystery.
The Marketing Waiting Room™ Bootcamp is a must for bold marketing teams ready to make a major business impact with content.
I distilled my decade of experience in content and growth marketing into this action-packed training to teach your team how to adopt my step-by-step process to build The Marketing Waiting Room for your specific business.
One of the best investments I made! Justi seriously knows her stuff. If you want to go from 'random acts of content' to a true, sustainable strategy, you need to do this training. She showed us tactically how to organize our content calendar and then we went deep on my ICP and came up with 3 core content pillars that we can focus on to reach them.
The bootcamp lasts 2 days (2 x 4 hours) and here's what we'll do:
We will unpack your ideal buyer’s journey to learn why and how they make purchase decisions. We will uncover their buying triggers, pains, doubts and dream outcomes. This will be our base for strategic content clusters.
No more guessing. We’ll pinpoint key topics to give your content clear direction and purpose. You’ll confidently explain to leadership why these topics matter and how they support the business strategy, saving time and resources by focusing on what truly matters.
Buyers don't like to take a leap of faith. Every purchase is a risk. That's why you need to build value-to-sales funnels leading toward your product. This way you ensure a smooth and steady stream of future buyers. Let's build that for you!
Ever notice how some brands seem to be everywhere? They've built a smart Waiting Room strategy to achieve that omnipresence. I'll show you my framework for strategically selecting and stacking channels and tactics to create this effect. Ready to make your brand unmissable?
✅ I’m a Head of Growth turned content creator, making me a revenue-focused creative who knows how to create content that wins hears and fills up pockets.
✅ I coined the term The Marketing Waiting Room™, which is taking over LinkedIn like a tidal wave for its ridiculously clear approach to content strategy.
✅ I’ve helped 43 ambitious teams unlock their content’s money-making potential with The Marketing Waiting Room™ system.
Justi is a real expert in content strategies. In such a short time, we came so far in mapping out my complete content and brand strategy - oh my god! Truly awesome!
A clearly defined waiting room makes it easier to see how effective your marketing is. You'll know how many prospects it attracts and turns into buyers. This helps you decide where to invest your budget and where to cut costs.
The Waiting Room System helps you make the best strategic decisions that fit your business model and competitive landscape. This sets you up for success from the get-go and allows you to expand as you grow.
The Waiting Room System gives you a clear overview that links your content with your busienss goals in one glance. This keeps your team focused and gives you a common platform that allows a better communication about priorities between you and your team.
It simplifies prioritization and decision-making processes, enabling better understanding of marketing effectiveness at both strategic and operational levels.
The Waiting Room System helps you keep your marketing lean and prepare for cost-efficient scalability.
Learn how to justify long-term content strategies even to the most stubborn founders and CEOs. With The Marketing Waiting Room™, everything falls into place, making it easy to explain.
You don't need to stretch yourself thin by managing 5000 tasks across 200 channels. I'll help you implement a content ecosystem that keeps you focused and delivers tangible results.
You'll find the guts and inspiration to create epic content and brand experiences. You can finally push the boundaries and do the awesome sh*t you’ve always wanted but never had the buy-in for.
Don't worry. You don't have to pay anything upfront. Just fill out the form and book your discovery call. I'll take things from there.
For teams aiming to uncover their biggest opportunities in content marketing
For bold teams ready to make a major business impact with their content efforts
Do you want to be one of them?
This was the most impactful marketing workshop I've ever done, hands down. The marketing waiting room approach has helped me better understand how to generate, quality and convert leads. Since adopting this approach I’ve already landed new clients. TMWR gives you a system to generate business. I mean, what more could you want?
Justi is a real expert in content strategies. In such a short time, we came so far in mapping out our complete content and brand strategy - oh my god! Truly awesome!
Justyna's expertise is outstanding. She broke down my case study with a small amount of information, though it's in a very technical industry (aerospace). She got me to focus on the appropriate work to perform. She understands what is at stake for entrepreneurs and is exceptional at explaining applicable concepts. Her visuals and her interactions are also top-notch. I see a lot of value in her work.
I was super impressed by Justi's knowledge and deep understanding of building a brand through top-notch content. Her insights into strategies and tools to use were both comprehensive and practical. Justi provided me with actionable recommendations and essentially outlined a strategy for me to start with. Her approach was thoughtful and tailored to our specific needs, making the advice highly relevant and immediately applicable. Additionally, Justyna was very pleasant to communicate with, creating a positive and encouraging atmosphere throughout our session. I truly appreciate her expertise and the clarity she brought.
Before working with Justi, we needed to enhance our messaging to showcase our product's unique value. Justi led us through a Figma exercise to map our customers' current and ideal states. This clarified how our product solves their problems in a new way, giving us a massive lightbulb moment. We decided that our social content strategy should focus more on driving buying decisions. Justi's empathy probing and the frameworks she developed over the years were instrumental in this process. I highly recommend The Marketing Waiting Room BootCamp—her guidance has been invaluable!
Just one good idea of an outside expert like Justyna can completely transform your business. In our case, it was Justyna's idea to focus more on creating value to people first through high-quality content funnels. She showed us in a structured way how this could bring a great return to us in the end and gave us a few possible options to set this up. This content became key in our acquisition strategy now and transformed our marketing.
Justi's expertise shines through her well-structured approach and insightful sharing of best practices. Her user-friendly content strategy framework made the session both understandable and actionable. She skillfully kept me on track with my goals and offered a valuable formula for creating compelling content. I'm truly impressed and plan to seek further advice from her.
Justi's expertise shines through her well-structured approach and insightful sharing of best practices. Her user-friendly content strategy framework made the session both understandable and actionable. She skillfully kept me on track with my goals and offered a valuable formula for creating compelling content. I'm truly impressed and plan to seek further advice from her.
