Stop with pointless lead generation. Getting your prospects' one-off attention and email addresses is not enough. You need to retain their attention until they're ready to buy. That's why you need to build a marketing waiting room.
Most of your target audience is not in the buying mode. You might successfully attract them with your marketing campaigns but attracting is not enough. You need to retain their attention until they're iready to buy (and no, your automated lead nurturing campaign won't cut it).
Buyers purchase products because something triggers them to do so (buying trigger). When this happens they already have a "shortlist" of brands to choose from . That's because they were familiar with them before the trigger occured (TOFU). If you're not on that shortlist you'll most likely lose to competition.
Everything before and after the buying trigger is your buyers' story. It's a series of events, problems and decisions leading to a purchase. Aligning your marketing with this story boosts effectiveness. Without understanding it, you'll waste time and budget on disconnected efforts.
It's a scalable system to help ambitious brands choose the best go-to-market content strategy, attract and retain prospects' attention until they're ready to purchase, leaving no space for competitors.
Clearly defined waiting room allows for easier reporting allowing you to see clearly how many prospects it attracts and how many prospects turn into buyers. This helps you decide where to invest your budget in and where to cut budgets.
The Waiting Room System helps you make the best strategic decisions that fit your business model and competitive landscape. This sets you up for success from the get-go and it allows you to expand as you grow.
The Waiting Room System gives you a clear overview that links your content with your busienss goals in one glance. This keeps your team focused and gives you a common platform that allows a better communication about priorities between you and your team.
It simplifies prioritization and decision-making processes, enabling better understanding of marketing effectiveness at both strategic and operational levels.
The Waiting Room System helps you keep your marketing lean and prepare for cost-efficient scalability.
The Waiting Room System helps you justify long-term content strategies even to the most stubborn founders. They don't question its ROI anymore.
You don't have to stretch yourself thin and do 5000 things on 200 channels. This system helps you stay focused.
The Waiting Room System requires excellent content to give your audience a good reason to pay attention to your brand and follow it. Otherwise it doesn't make sense. This gives you the mandate to do the epic sh*t you've always wanted to do.
I've spent the last decade in the trenches, wearing multiple hats as a Head of Growth, content creator, and influencer. What does that mean for you? It means I've honed a killer combo of business smarts and content wizardry. And this means that I know exactly how to attract loyal fans and turn them into buyers. Want me to help you achieve your ambitious business goals through epic content? Let's explore possibilities!
And they loved it. But don't take my word for it.
I've reached out to Justi with a broad problem: scaling content marketing. During our 30-minutes session, she quickly identified bottlenecks in our current process and offered practical advice on how to get past them. Thanks so much for the help!
Justi helped us identify our subscription business's weak spots and improve our conversion rates. She provided us with valuable insights into our target audience and challenged our way of thinking.
Justi helped me create my growth marketing strategy. She showed the possible options without making me commit to anything upfront which made her offer an absolute no-brainer.
I was just missing one big piece and that's why I was struggling. Justyna helped me figure out how to quickly fill in that piece with only a small amount of effort and time. Yay! Well worth the time I took to speak with her. I'm still floating with excitement from hearing her advice and knowing how to implement it.
Justi is a fantastic mentor. She helped me get to the root cause of my confusion regarding experiments and ultimately get a clear direction on it.
Justi is really intelligent, extremely resourceful, and has so many creative ideas. She can put it all to words in an amazing way and she knows how to connect with any stakeholder. Besides that, she will challenge everyone to make things actionable.
Justi truly helped in implementing new marketing ideas and processes that support our business strategy. We value the comprehensive approach to testing, identifying, and validating the most efficient strategies for gaining new business partners. Thanks to her, we not only met our goals but also found ourselves inspired by her innovative approach and mindset. It changed the way how we organize new marketing initiatives. The value we gained from their collaboration extended well beyond mere numbers on a business dashboard.
