The Marketing Waiting Room™

The Marketing Waiting Room™:
get your prospects hooked

Stop with pointless lead generation. Getting your prospects' one-off attention and email addresses is not enough. You need to retain their attention until they're ready to buy. That's why you need to build a marketing waiting room.

the marketing waiting room inbound marketing

Here' why your marketing is ineffective and wasteful...

Reason 1

Your prospects forget about you

Most of your target audience is not in the buying mode. You might successfully attract them with your marketing campaigns but attracting is not enough. You need to retain their attention until they're iready to buy (and no, your automated lead nurturing campaign won't cut it).

Reason 2

You ignore top of the funnel (TOFU)

Buyers purchase products because something triggers them to do so (buying trigger). When this happens they already have a "shortlist" of brands to choose from . That's because they were familiar with them before the trigger occured (TOFU). If you're not on that shortlist you'll most likely lose to competition.

Reason 3

Your efforts are disconnected

Everything before and after the buying trigger is your buyers' story. It's a series of events, problems and decisions leading to a purchase. Aligning your marketing with this story boosts effectiveness. Without understanding it, you'll waste time and budget on disconnected efforts.

That's why you need
The Waiting Room System™

It's a scalable system to help ambitious brands choose the best go-to-market content strategy, attract and retain prospects' attention until they're ready to purchase, leaving no space for competitors.

1.

Choose your content GTM motion

2.

Define your Waiting Room

3.

Create & distribute epic content

4.

Learn, iterate, and stack as you go

Advantages of implementing The Waiting Room System™

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Lower your CAC

Clearly defined waiting room allows for easier reporting allowing you to see clearly how many prospects it attracts and how many prospects turn into buyers. This helps you decide where to invest your budget in and where to cut budgets.

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Choose the right go-to-market inbound strategy

The Waiting Room System helps you make the best strategic decisions that fit your business model and competitive landscape. This sets you up for success from the get-go and it allows you to expand as you grow.

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Connect your content to your business goals

The Waiting Room System gives you a clear overview that links your content with your busienss goals in one glance. This keeps your team focused and gives you a common platform that allows a better communication about priorities between you and your team.

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Easier prioritizsation and decision-making

It simplifies prioritization and decision-making processes, enabling better understanding of marketing effectiveness at both strategic and operational levels.

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Solid foundation for scalability

The Waiting Room System helps you keep your marketing lean and prepare for cost-efficient scalability.

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No more "What's the ROI on this?"

The Waiting Room System helps you justify long-term content strategies even to the most stubborn founders. They don't question its ROI anymore.

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Do less but better

You don't have to stretch yourself thin and do 5000 things on 200 channels. This system helps you stay focused.

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Do epic sh*t you always wanted to do

The Waiting Room System requires excellent content to give your audience a good reason to pay attention to your brand and follow it. Otherwise it doesn't make sense. This gives you the mandate to do the epic sh*t you've always wanted to do.

Join The Marketing Waiting Room™ Community

It's an open floor for questions, challenges or ideas for founders and marketing leaders who have the ambition to grow a dominating brand in their niche.

Hey, I'm Justi CG

I've spent the last decade in the trenches, wearing multiple hats as a Head of Growth, content creator, and influencer. What does that mean for you? It means I've honed a killer combo of business smarts and content wizardry. And this means that I know exactly how to attract loyal fans and turn them into buyers. Want me to help you achieve your ambitious business goals through epic content? Let's explore possibilities!

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Testimonials

I worked with these folks

And they loved it. But don't take my word for it.

Just one good idea of an outside growth expert like Justyna can completely transform your business.In our case, it was Justyna's idea to focus more on creating value to people first through high-quality content funnels. She showed us in a structured way how this could bring a great return to us in the end and gave us a few possible options to set this up. This content became key in our acquisition strategy now and transformed our marketing.
Manuel Brandt
CEO @ Blogtec
My mentorship with Justi was one of the most fruitful ones I have ever had. She is super smart and good to carve out the gaps in your plans. Absolutely recommended
Luka Karsten Breitig
CEO @ The Happy Beavers

I've reached out to Justi with a broad problem: scaling content marketing. During our 30-minutes session, she quickly identified bottlenecks in our current process and offered practical advice on how to get past them. Thanks so much for the help!

Bogdan Pol
SEO Growth Strategist @ Scale
Justi was absolutely amazing. We walked through our onboarding flow and several other emails. She took the time to prepare the session, asked so many great questions, gets straight to the point and forced us to zoom out to what would drive impact. Justi's superpower is that she really puts herself in the shoes of the customers, keeps things simple and from there gives concrete action steps. We have a whole list of inspiring ideas and she even sent notes afterwards. Can't recommend talking to Justyna enough!
Daphne Tideman
Growth Consultant

Justi helped us identify our subscription business's weak spots and improve our conversion rates. She provided us with valuable insights into our target audience and challenged our way of thinking.

Mariah Freya
CEO & Founder @ Beducated

Justi helped me create my growth marketing strategy. She showed the possible options without making me commit to anything upfront which made her offer an absolute no-brainer.

Martin Hoeller
Founder @ In Your Face

I was just missing one big piece and that's why I was struggling. Justyna helped me figure out how to quickly fill in that piece with only a small amount of effort and time. Yay! Well worth the time I took to speak with her. I'm still floating with excitement from hearing her advice and knowing how to implement it.

Anita Toth
Chief Churn Crusher

Justi is a fantastic mentor. She helped me get to the root cause of my confusion regarding experiments and ultimately get a clear direction on it.

Pratik
Growth Strategist

Justi is really intelligent, extremely resourceful, and has so many creative ideas. She can put it all to words in an amazing way and she knows how to connect with any stakeholder. Besides that, she will challenge everyone to make things actionable.

Benthe Metselaar
Growth Consultant
Justi is my go-to-person for growth. When we teamed up for the first edition of Upstream festival, she demonstrated a unique combination of intelligence, creativity and grit. Looking forward to work and learn with her again.
Lars Crama
Private Lead | CXO | Supervisory Board Member

Justi truly helped in implementing new marketing ideas and processes that support our business strategy. We value the comprehensive approach to testing, identifying, and validating the most efficient strategies for gaining new business partners. Thanks to her, we not only met our goals but also found ourselves inspired by her innovative approach and mindset. It changed the way how we organize new marketing initiatives. The value we gained from their collaboration extended well beyond mere numbers on a business dashboard.

Marcin Joka
CEO at Photon Education
Justi's enthusiasm, challenger mentality, and open-mindedness were all instrumental in the growth of our marketing operations. Her perseverance and positiveness made a clear impact and largely influenced the team dynamics. Always prepared to stand up for what she believes is right for the business, and always a step ahead of the conventional digital marketing. Justyna is an exceptional growth marketeer, sharp storyteller, and a person with a vivid personality.
Pelagiya Dragomirova
Marketing Manager @ iO
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